Our new website and refreshed brand identity has launched! This brilliant new chapter for us showcases our continued growth, clear values and long term dedication to delivering high quality, person centred home care. The move marks an important step forward for AshwellCare as we continue to support families with consistent, compassionate care that focuses on the individual rather than the rota.
Our previous website served us well during its earlier stages. As services expanded and our team welcomed more families, it became clear that a more modern and accessible online presence was needed. Our new website offers clearer navigation, improved accessibility and updated information so that visitors can easily understand the services available and the approach that sits at the heart of us as a team.
Our previous look and identity!
Our brand new branding!
Our new AshwellCare logo has been created to reflect the values that guides Ashwell every day. It combines strong visual symbolism with a clear message about trust, protection and personal care.
Together, the shield, colour palette and motto create a brand identity that represents reassurance, professionalism and heartfelt care. The logo is more than a visual update. It is a symbol of AshwellCare’s ongoing commitment to delivering person centred support that adds life to years.
Why the Change was Needed
As we have grown, so has our responsibility to communicate clearly with families and the wider community. The new website allows us to present its values, services and approach in a way that feels calm, reassuring and professional. It also supports better communication with families who may be looking for care during challenging or uncertain times.
The refreshed branding has been carefully chosen to represent stability and trust. Navy blue sits at the centre of the colour palette, symbolising professionalism, authority and calm. These qualities are essential in care, and to us, where families need to feel confident that their loved ones are supported by a dependable and compassionate team.
What the New Brand Represents
The updated brand is rooted in a simple but powerful vision. Here at AshwellCare, we aim to add life to years. This means delivering care that is consistent, compassionate and genuinely centred around each person. The focus remains on dignity, respect and meaningful support that helps people maintain independence and quality of life at home.
Our lovely new website and branding also reflect AshwellCare’s commitment to rebuilding confidence for families who may have experienced disruption or change in their care arrangements. We understand that choosing a care provider is a significant decision. By offering a clear and welcoming online presence, our team hopes to provide reassurance from the very first interaction.
Looking Ahead
The launch of our new website is not just a visual update. It represents a renewed focus on communication, transparency and long term relationships with families. All of us here at AshwellCare are grateful to those who have placed their trust in the team during important moments and remains dedicated to restoring peace of mind, dignity and stability from day one.
For families who feel that care could be better, kinder or more personal, this new chapter demonstrates that positive change is possible. With a stronger digital presence and a refreshed identity, AshwellCare continues to move forward with clarity, compassion and a clear commitment to person centred home care.
Website and Branding
The project has been designed and delivered by Pixertise, who worked closely with us to create a digital platform that reflects the warmth and professionalism of the service.
Filming and Video Production
Produced in collaboration with Small Biz Digital Media to capture authentic footage that shows the people behind the care.
Marketing Guidance
Delivered with support from Keskidee Marketing to ensure messaging speaks clearly to families, service users and referral partners.